FLIP THE SCRIPT
WITH THE NEW PLANTSCRIPTION™
MULTI-POWERED YOUTH SERUM
ORIGINS PLANTSCRIPTION™
OVERVIEW
ORIGINS LIES AT THE INTERSECTION OF VEGAN PLANT NATURALS AND SCIENCE. THIS ICONIC 90'S BRAND REVIVED ITS IMAGE AND BRANDING WITH A NEWLY MINTED LOGO AND VISUALS TO MATCH.
ALONG WITH THE REBRAND, ORIGINS LAUNCHED A REFORMULATION OF ITS BEST-SELLING YOUTH SERUM OF THE PLANTSCRIPTION™ FRANCHISE. THE CAMPAIGN FEATURED ICONIC MODELS JULIA AND GUINEVERE, WOMEN WHO LOVE NATURAL SKINCARE AND EMBODY THE KEY DEMOGRAPHIC OF THIS PRODUCT.
ORIGINS PLANTSCRIPTION™
CAMPAIGN CONCEPT
ORIGINS EMPOWERS WOMEN TO FEEL CONFIDENT, NO MATTER THEIR AGE, WITH PRODUCTS THAT SUPPORT SKIN FROM THE INSIDE OUT. USING POWERFUL ACTIVE NATURALS BACKED BY YEARS OF RESEARCH, THEIR FORMULAS HELP SUSTAIN SKIN'S ENERGY AND BOUNCINESS THROUGH EVERY STAGE OF LIFE.
FLIP THE SCRIPT AND TAKE CHARGE WITH PLANTSCRIPTION™ BECAUSE EVERYONE DESERVES TO FEEL GOOD IN THEIR SKIN, NATURALLY.
